Understanding the purpose and impact of social action and community media production work

Social action and community media is a form of advertising a specific topic which is not community spoken about or is not a know subject.  The purpose of social action and community media is to address the audience about the current issue and try to tell them about convince them to try help before the issue gets worse.  https://prezi.com/47kvthiee2fh/purpose-and-impact-of-social-action-and-community-media/

There are three types of changes local, national and global change. There are many issues for all of these categories and there are ways to change them all. It can impact loads of people and there are many different actions, which could be approached. For example newspapers/magazines, websites, documentary/video. Also you could talk about it on the radio and it is one of the cheapest ways, which it can be heard from the whole community. These actions are for people to be more aware of the issue and helping it to stop.

Local Change

Local change are current issues in the community that members of the public may feel like the issue is concerning to them. For example drugs, abuse and littering. Drugs can be a big impact to the community and things need to be changed within the area. In the UK drugs are a major threat and that more people have tried them and also use them. It has came to a big concern.  It is affecting peoples health and more people are loosing their lives. From an article it says the first drug to slow the decline in patients and the disease affects the nerves and leads to fatigue, muscle problems and loss of vision.  There is no way they are able to fix the damage from the drug has caused.  http://www.bbc.co.uk/news/health-34475629  They are wanting to make it legal as cigarettes because the war on drugs are a disaster and they want things to change. In 1971 the UK has a fewer than a 1,000 heroin and cocaine addicts and now in the UK there are 320,000 which has increased dramatically in the past 45 years. http://www.mirror.co.uk/news/uk-news/cannabis-must-legalised-because-war-6613219 I have chosen this example because this is a local change which needs to be changed and more people need to be aware of as more people are dying and getting health issues from taking drugs. You are able to spread the word on social media because thousands of people use it every single say and this way is free so it would be easy for everyone. Also you can have articles in newspapers with stories of what people have gone through and how things are able to came. Drugs can impact peoples lives but also their friends and families.

National change

A national change is a change within the country where certain issues are addressed to the members of public so they can try to help and change the issue into a positive outcome. For example British heart foundation. This is a national campaign, which aims to keep hearts healthy and fight against disease. The impact is working 1000 research projects to prevent heart disease. In an article they want everyone to learn do CPRI incase of any emergency. 1 out 10 people suffer from cardiac arrest out of hospital. In Northern Ireland in secondary schools they are already providing CPR. http://www.belfastlive.co.uk/news/health/restart-heart-day-british-heart-10268913  This impacts a lot of people because it changes a lot of people and their lives but also families and we want things to be changes. You are able to help and make a change by doing campaigns and raising money for the cause and making a change. For example in Loxwood park rangers makes a donation of £300 from a charity match. This will help them for patent and it can hopefully find a cure. http://www.localberkshire.co.uk/sport/13872789.Loxwood_Park_Rangers_make_donation_to_British_Heart_Foundation/ This is a social action anyone can able help and make a difference. They can use adverts on TV where everyone over the UK are able to see but also on social media thousands of people use it and the word can easily be spread and it could get it trending so everyone is ale to see it. You could also put it on the community radio and everyone will be able to listen and see what people are going through and what they want to change in their lives. Building community media is a group of people coming together and trying to get their point across and trying to make a change and building a platform for people to try to reach within the country. They will have an issue which not many people might not know about and that all of the country would be suffering from so they want to reach out and campaign for more people to know about what is going on.

Global change

Global change is on a much larger scale than the others because it targets everyone around the world to help change this issue and many people might have strong feelings about this. For example Greenpeace. This is a global campaign which will help protect the earth. The impact it has on the earth is that Adidas has joined puma to go toxic free and that it will help the environment, rivers and else where which is depending on rivers. We aim to help the environment become better and a healthier place. Community media will help by doing a TV advert because as it is a global and everyone would be to see the advert and they will be able to help make a change and donating money to the cause and trying to changing this issue.http://www.greenpeace.org.uk/blog/climate/join-greenpeace-peoples-march-climate-20151015 In this article they are wanting to everyone to join them and help the climate and make a difference. They are doing a day in London where they are standing up for the climate. The climate is important and things needs to be changes and get more people to know about this issue and how it has impacted loads of countries and people. With taking part it will be able to raise money and raise awareness about the problems. Another article it shows thats no universities are helping for the cause and that they aren't volentering but a group are taking on a project and help save the arctic. http://www.theguardian.com/voluntary-sector-network/2015/oct/14/charity-campaigning-greenpeace-communications-careers Another global change was ALS. Not many people knew about the cause but last year everyone started donating and they did the ice bucket challenge for the cause. It went worldwide all over social media and spreading the word about it. Also they it was talked about on the news.

Overall the purpose and impact of social action and community media is for more people to understand the different causes which people might not know about and to spread the word and try and help people make a difference in the world. There are some local, national and global and there are all different type of community media to spread the word with.